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Our Story
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Donna
Reeves-Collins
Founder and CEO
Cole & Parks
As a former officer at Frontier, Donna Reeves-Collins
is on her way to creating a leading brand in the quick-casual
restaurant segment – by combining her proven
business abilities with her lifelong passion for gourmet
cookies and specialty coffee. Her educational background
combined with 19 years of marketing, operations, management
and sales experience provides Cole & Parks with
a solid foundation for success.
Ms. Reeves-Collins began her professional career in
sales in 1983 after graduating from the University
of New Hampshire’s Whittemore School of Business
& Economics with a bachelor’s degree in
hotel management. She steadily progressed into management
roles in marketing, operations and human resources
within the telecommunications industry.
In 1993, she started a direct mail business for Frontier.
In less than a year, she grew revenues to $82M and
built the infrastructure for continued growth in what
became a very profitable business for Frontier. At
the same time, Ms. Reeves-Collins spearheaded a pre-paid
calling card business that also experienced dramatic
revenue growth.
As president, chief operating officer and managing
partner for Frontier’s wireless joint venture
with Verizon Wireless, Ms. Reeves-Collins was selected
to turn around the struggling venture. Her success
was a result of building distribution and the opening
and successful positioning of retail stores across
the Upstate New York foot print as well as building
a world-class organization.
In 1996, Ms. Reeves-Collins was promoted to Frontier’s
Long Distance Division. She relocated to San Francisco
to run the division in the 14 western states. Having
proved successful once again, she was soon appointed
senior vice president of sales for North America.
In 1999, Frontier was acquired by Global Crossing.
Ms. Reeves-Collins left the company in 2001 and began
developing the concept and business plan for Cole
& Parks.
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William
Collins
President, Cole & Parks
After working in the restaurant business
for six years and then graduating with two degrees,
Mr. Collins spent the next 14 years in sales, sales
management, training, and vendor management. These
experiences provided him with the critical skills,
experience and leadership necessary to operate a successful
business.
While in college, Collins spent four years in the
food service industry, including restaurant management.
After graduating from the University of New Hampshire
in 1981 with a master’s degree in education,
Collins immediately became employed at the Rochester
Telephone Company.
Mr. Collins was later given the responsibility to
create and develop a new training program at RCI,
a Rotelcom subsidiary focused on becoming a leading
long distance company. Collins created a new strategic
plan in just a few months, helping RCI compete head-on
with the likes of MCI, AT&T and Sprint. The training
program was instrumental in attracting and retaining
employees as well as in increasing sales.
In 1990, Collins sought new challenges and became
a manufacturer’s representative selling electronic
components for a prominent firm in Rochester, New
York. He was responsible for managing twelve manufacturers
in the upstate New York and Ontario, Canada area and
gained experience in working within small, privately-owned
companies. Collins leveraged his knowledge of customer
service, purchasing and distributor education to build
multi-year contracts with a variety of businesses,
including Fortune 500 companies.
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