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Our Mission
Cole
& Parks is an exciting new upscale Specialty
Food & Gift Company that manufactures, distributes
and retails proprietary gourmet cookies, cookie
dough products, coffee and other specialty foods.
The Company’s strategy is to create a powerful
leading brand associated with its innovative and
remarkable products and to leverage them across
distribution channels that accelerate brand awareness
and product accessibility.
The business
model is not cookie-cutter, it combines product
and delivery elements from several industry segments;
Cookies, Coffee, Specialty Food and Quick-Casual
restaurants. It can be compared to an exciting combination
of Mrs. Fields, Starbucks, Dean & Deluca and
Panera Bread. Cole & Parks began operations
in 2003 and plans to capitalize on the product endorsement,
business success and customer loyalty it has already
garnered in its first two years of business. Success
in its retail channel led to an early launch of
its Gift Catalog. The Gift Catalog business has
achieved significant year-over-year growth (140%),
and 92% repeat business from its targeted corporate
clientele. The Company is now leveraging and scaling
its infrastructure, experience and success to expand
those channels that accelerate brand awareness through
national distribution strategies. Cole & Parks
is a marketing driven company that has developed
remarkably distinctive products by focusing on quality,
innovation, packaging, and making it easy for customers
to get what they want. Cole & Parks is a national
brand in the making.
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